Google Adwords is an online advertising program from Google that allows ads to be displayed on its platforms and on partner websites that provide space for advertising.
One of the main advantages is that the advertiser can choose the cost-per-click bid and only pay if the user clicks on their ad.
Ads can appear on search networks like Google Shopping and Google Images, or on display networks like YouTube and Gmail.
Another important factor is targeting. When properly configured, the program's systems accurately identify the best audience to show ads to.
Like any program with many users, Google Adwords constantly releases new features that make it even more effective.
Check out the latest:
Test my website
To communicate effectively with their customers, companies need to understand their website's experience, including its weaknesses and opportunities. This understanding is crucial for defining future digital marketing strategies. With this in mind, Google launched Test My Site, a tool that evaluates websites according to three categories: mobile optimization, mobile speed, and desktop speed.
Smart bidding
Smart Bidding was created based on Google's extensive experience in using machine learning to power various products such as Google Photos, and is nothing more than the new name for automatic bidding based on conversions in AdWords and DoubleClick Search.
True View Discovery Ads
True View Discovery Ads were created specifically for those searching for a video to watch. It increases relevance on search results pages and provides full inventory coverage with the YouTube app on mobile devices.
Simplifying conversion measurement
In this version, conversion tracking has received several improvements. The column set equivalent to the "Conversions" column now provides a complete overview of how many conversions Google AdWords generated. Another change was the removal of the "converted clicks" metric, while "conversions" became the default metric for evaluating actions.
Imported Call Conversions
This tool was created so that companies no longer had to evaluate call conversions generated by Google AdWords campaigns solely based on their duration. Now, with the Imported Call Converter, you can know the exact value of paid call conversions made from click-to-mobile ads or the website itself, in addition to differentiating various types of customer actions and the value attributed to them.
