Although it is not the most attractive format for the Display Network (considering that it offers videos, graphics and rich media), much of the work of building the campaign for Display Network involves creating good text ads for the Display Network.
To write good Sponsored Links for the Display Network you must remember that:
Display Network is Channel-oriented, not Keywords-oriented, so the user is there for the Content, the more related to the Content the sponsored link is, the greater the chances of obtaining one click of this user.
Display Network has a lower expected conversion rate than search, because the user is not trying to find an answer to a question but is interacting with the Content.
Display Network has a Remarketing strategy, which can significantly help you capture leads that weren't captured during the first interaction with your website. Use promotions, discount coupons, and perks to convert even more leads.
See this example of sponsored links na Display Network:
Example of Sponsored Links on the Display Network
