Creating text ads for sponsored links that attract qualified target audiences to your website through the Google search network is a fundamental task of search marketing planning.
Sponsored links are paid results that appear in Google searches based on the keywords listed by the advertiser. They appear between the search bar and the organic results or on the right side of the screen. They are prominent in these positions and attract the attention of searchers.
Here are five tips for planning a successful sponsored links campaign and achieving amazing results.
Highlight your product's unique features in your ad
If the market can be a blue ocean of new opportunities, there's nothing better than a strong capacity for cohesion to summarize your business's important differentiators for users.
When you write an ad, it should impact the user in just a few lines with a clear message about your product's unique selling points. For example, an ad selling a car might use callouts like "We Accept Your Car in Trade, Better Value for Used Cars, Free Shipping" to attract visitors to your page.
Be careful when setting up the campaign
When creating your first sponsored link campaign, be patient. Define a few keywords and the region you want to target, including a few cities or states, depending on your target coverage area. As the campaign performs, adjust your budget and more complex targeting.
Google Analytics will be your best friend
Analyzing the numbers of a sponsored link campaign is essential for it to perform as planned—or even better.
Through Google Analytics, you can monitor each metric, conversion or bounce rate, navigation pages, even whether the campaign is being better received on mobile devices, among a certain age group, in a certain city—in short, a wealth of data.
By cross-referencing this information, the advertiser can identify where to invest more or less, and thus invest in areas where they will have the highest guaranteed return.
Have a good landing page
There's no point setting up a sponsored links campaign without a strong domain to direct visitors who click on your ad. To take advantage of search marketing features, you need a powerful landing page.
The landing page is the page where visitors will be directed upon accessing the ad. It should highlight the unique features of the company or specific product being advertised, using persuasive techniques to convince the visitor to purchase it.
Count on specialized help
To develop both a strong sponsored link strategy and a killer landing page, you can count on expert help. Kaizen is certified by Google as a Partner Agency, an honor granted to agencies that demonstrate efficiency in creating and maintaining Google campaigns.
Rest assured you're investing in campaigns that will deliver effective returns with the support of an agency specializing in high-performance marketing. Contact us and request a quote for search marketing planning.
