Knowing how to compose ads is one of the key strategies to consider. Due to their extreme simplicity, Sponsored Links offer a significant resource limitation, with the text being the only and primary focus. Here are 5 great tips for composing your Sponsored Link ads:
See a good example of Ad Composition in Sponsored Links
#1 Present the Differentiators of Your Product or Service
When creating ads, it is essential to write short text that summarizes for the user why your offer is better than that of your competitors.
#2 Use Calls to Action in Your Ad Composition
Call to Action is a linguistic resource that aims to boost User behavior through calls such as “Click Here”, “Register Now”, “Access Now”.
#3 Using the Keyword more than once in the Ad text
In addition to providing technical support by increasing adherence to user interest, it generally reflects an increase in CTR and consequently an improvement in the quality index.
#4 Use a sense of urgency
We know that CTR is the main factor in determining Quality Score. Using expressions that convey a sense of urgency will increase click-through rates, such as: "Today Only, Last Units Available."
#5 Affirmation and Repetition
No one sells a product without believing in it. Catchy phrases and statements help increase your click-through rate: "The best school in Brazil, the best product at the best price."
