What is Google Adwords ECPC (Enhanced Cost Per Click)?
ECPC is a feature of the Google Adwords platform that allows advertisers to activate automatic bids up to 30% higher than manual CPC based on the campaign's conversion history, aiming to generate more conversions with the same advertiser budget.
The big news is that Google has informed advertisers that from now on there will no longer be this 30% limit and that it will respect the cost per manual click entered as the campaign's overall average CPC.
Check out another video by Tiago Flores Dias on the subject below:
