Why did Google Ads create an ad extension for Leads?
One of the biggest challenges in Google Ads, when working with Lead Generation Campaigns, is getting the best conversion rate.
This represents a significant saving in the Cost of Acquiring Business Contacts and consequently in the cost of acquiring new customers.
Have you ever thought about generating leads directly from your Google Ads campaigns long before they reach your website or landing page? ?
Google is increasingly concerned with generating quick responses to advertisers' needs, which is why released a new extension to meet the growing demand for results for both local and complex businesses, where inbound marketing plays a fundamental role.
With this new ad extension, you can capture interested parties through titles, descriptions, and custom fields.
What are the advantages of this new Ads extension?
Through it, it is easy for the advertiser to achieve 3 fundamental objectives:
(I.e. Generate qualified leads
(I.e. Create customer lists
(I.e. Start a conversation
How to integrate Leads with My CRM
Through the API provided by Google, you can integrate this solution with most CRM solutions on the market. Kaizen Agency already has this integration available for its clients.
Google Ads Lead Ads Extension Example
Below is an example of the entire conversion flow for the Google Ads Leads ad extension:
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