Google Ads launches Leads Ads extension for a Performance Digital Marketing Agency.

Why did Google Ads create an ad extension for Leads?

One of the biggest challenges in Google Ads, when working with Lead Generation Campaigns, is getting the best conversion rate.

This represents a significant saving in the Cost of Acquiring Business Contacts and consequently in the cost of acquiring new customers.

Have you ever thought about generating leads directly from your Google Ads campaigns long before they reach your website or landing page? ?

Google is increasingly concerned with generating quick responses to advertisers' needs, which is why released a new extension to meet the growing demand for results for both local and complex businesses, where inbound marketing plays a fundamental role.

With this new ad extension, you can capture interested parties through titles, descriptions, and custom fields.

What are the advantages of this new Ads extension?

Through it, it is easy for the advertiser to achieve 3 fundamental objectives:

(I.e. Generate qualified leads

(I.e. Create customer lists

(I.e. Start a conversation

How to integrate Leads with My CRM

Through the API provided by Google, you can integrate this solution with most CRM solutions on the market. Kaizen Agency already has this integration available for its clients.

Google Ads Lead Ads Extension Example

Below is an example of the entire conversion flow for the Google Ads Leads ad extension:

Google Ads and Paid Traffic: Ads that Convert

Google Ads is the world's most powerful online advertising platform, displaying your ads to people who are actively searching for what you offer. With professional management, you can precisely control where every dollar is invested, measure return on investment in real time, and scale campaigns as results appear.

Advantages of professional Google Ads management

Immediate results: ads active within hours, leads on the same day.
Surgical segmentation by keyword, location, device, and time.
Complete budget control — you decide exactly how much to invest.
Accurate measurement of conversions, CPA, and ROAS.
Continuous A/B testing of ads to improve performance.
Campaigns in Search, Display, Shopping, YouTube and Performance Max

The difference between campaigns managed amateurishly and by experts can be 3 to 5 times the cost per lead. Kaizen Agency, a Google certified partner, manages campaigns focused on real results: qualified leads, reduced CPA, and increased ROAS. Our methodology includes in-depth keyword research focused on purchase intent, campaign structure driven by Quality Score, continuous bid optimization, and weekly performance analysis.

FAQ

What is the minimum recommended investment for Google Ads?

For most niches, an initial media budget of R$1.500 to R$3.000 per month allows for sufficient data collection for optimization. Highly competitive niches (law, healthcare, real estate) require more. The important thing is to start with a budget that allows for learning without compromising cash flow.

How long does it take for campaigns to generate results?

Well-structured campaigns generate initial leads within 48-72 hours. The optimization phase lasts 30 to 60 days, during which the algorithm learns which keywords, times, and audiences convert best. From the second month onwards, the cost per lead tends to decrease consistently.

What is ROAS and how do I know if my campaign is performing well?

ROAS (Return on Ad Spend) is the revenue generated divided by the amount invested in ads. A ROAS of 4x means R$4 in revenue for every R$1 invested. A healthy ROAS varies by niche, but in general, any result above 3x is considered positive for e-commerce.

What is the difference between Google Ads and Meta Ads (Facebook/Instagram)?

Google Ads captures existing demand — people who are already searching. Meta Ads creates demand — it interrupts users who weren't looking. In general, Google Ads converts better for products/services with high purchase intent, while Meta is ideal for awareness and the top of the funnel.

My ad is showing up but I'm not getting any clicks. What could be the problem?

Generally, the problem stems from: unattractive ad copy, an offer lacking a clear differentiator, a lack of ad extensions, a historically low CTR affecting Ad Rank, or overly broad targeting reaching an unqualified audience. An audit identifies the exact bottleneck.

Request a free analysis of your campaigns and discover where you're losing money on ads.

Talk to a consultant

Google Ads launches Lead Ads extension