What is a Call to Action (CTA) in a Google Ads campaign?
O A kind request ou call to action is a textual composition resource of sponsored links which serves to increase the attractiveness of the ad, generating an increase in CTR.
Calls to action, or CTAs, are basically statements that summarize what the user should expect from the landing page.
Requirements for composing a good “Call to Action”
To write good headlines for a sponsored link ad, it's essential to follow 3 principles:
1) Adherence to Landing Page Content
2) Ad Group Keywords Semantic Presence
3) Presentation of strategic marketing differentials and persuasion elements
