You know that Google Ads is amazing and can generate overwhelming results for your business, but when it comes to understanding it and making it deliver results, you always end up disappointed.
If this sentence makes sense to you, stay with me until the end of this article because I promise it will be worth it.
How to Structure Your Google Ads Campaign Like a Pro
In the video below, Tiago Flores Dias, our CEO, presents a proven process for creating a high-performance Google Ads campaign using the Alpha-Beta Method created by David Rodnitzky's and initially presented at SEMpdx 2013, which can help you significantly increase your campaign results. Google Ads campaigns:
You must face this difficulty in your day-to-day life, after all you went to the Google Ads course and that “expert” told you it was just put some keywords in Google Ads that the result would come, but then what you got was just wasted money and little or no results.
Here at Kaizen Agency we have a culture of always defending excellence in everything we do, few can resist this, a high level of demand from clients eager for results, but we choose this as a way of life. : )
How to Get Better Results from Your Campaign Structure
To truly chart a winning path within Google Ads, you need a method. Whatever it may be, it must be organized and structured based on the Google platform's mindset. The method presented in the video above is recognized worldwide for being extremely simple to apply and proven to improve ad performance.
How the Google Ads Alpha-Beta Management Method Works
Initially, the advertiser creates a campaign called a BETA campaign. This beta campaign has broader expressions (in the case of Portuguese, I strongly advise using modified broad match) to reduce the number of meaningless synonyms that Google insists on finding (Ok Google, let's learn Portuguese).
From these expressions you can build a list of keywords that are actually generating good conversions. These lists are obtained through the search terms report, and thus you can create a list of negative and positive keywords:
What the hell is this? Negatively targeting good keywords? Are you crazy, Tiago?
Calm down, I'll get there, because these words make more sense to be used in another campaign, in this other campaign you will use the process SKAG(Single Keyword Ad Group) to have more control over which ads will be created for each keyword group.
Now it's complicated, Tiago. What exactly does SKAG actually mean? (I'll soon write a very in-depth article on this topic.) How can it help improve my campaign?
What you need to know about SKAG now is that it is a process that is based on basically separate each keyword into an ad group, which can be a monstrous manual job, if you don't have an artificial intelligence tool like we have here at Kaizen, this way you have more control over each ad that the user sees.
What is my effective gain from applying this process?
This way, you will constantly have two campaigns operating, one generating new keyword insights with conversion potential and a more assertive campaign operating, generating better results where you can better scale your budget, accelerating your results in a process of continuous improvement.
Did you like this article? Share it with a friend who's struggling to create their Google Ads campaigns right now. 😉
