Who works with E-commerce know the difficulty of keeping ads updated without using some tool that automates the process of updating prices, promotions, payment options, always aiming to maintain the Sponsored links delivering the same content in your ads that the page offers.
Large E-commerce companies with millions of dollars from Sponsored Links suffer from this problem and could be avoiding lost conversions or even avoiding generating a negative user feeling about the campaign if they used this format.
Dynamic Search Ads (DSA) use Google's search relevance and organic web crawling technologies to maintain an up-to-date index of what you're selling on your website and trigger your ad when a relevant search occurs. This means Google crawls your website content according to organic search relevance criteria to deliver more interesting ad content to the user.
About Dynamic Ads Optimization
Very similar to the concept used in on-page website optimization, we must apply quality principles to the page such as meta-keywords, title and description aligned with the content offered by the page, thus seeking to increase the chances of higher quality scores and higher conversion rates.
We conclude that with this tool, Google brings together its concern for quality and relevance of organic search with the Paid Search Marketing strategy, combining good results for your e-commerce and relevant content for all users both in organic search and in their sponsored links.
