The launch of a new product is an excellent time to leverage digital marketing strategies to generate buzz online, piquing consumer curiosity and ensuring a flood of interested leads—all before the product is available on the market.
It seems too good to be true. After all, selling a product before it's even launched is the perfect scenario for any entrepreneur. However, it's entirely possible through digital marketing. With the right knowledge, we can use tried-and-true methods to pique the interest of our target audience and... capture leads qualified.
Promoting the online launch
A campaign of launch of a new product It mainly needs to lead the public to discover the differences of this release and the reasons that make it truly unmissable.
People who are likely to purchase the product in the future already indicate this by sharing interest in other similar products, for example. A brand can, therefore, attract consumers from competing products by showing them a new product with more benefits or a lower price.
Another way to outline a digital marketing strategy for product launch is looking for leads in Google ads, sponsoring keywords that have to do with the characteristics of the new product.
It is also especially effective to use social media as a platform to communicate a product launch. Facebook Ads, Instagram or LinkedIn capture qualified leads and can also help establish a fan base that will later maintain a relationship with the brand through page management that encourages engagement.
Launch Formula
Specifically regarding the product release, there is a very popular method in the digital marketing market, called Launch Formula, which can be applied to almost any type of product, bringing surprising profits to the entrepreneur.
Created by North American Jeff Walker and brought to Brazil by Erico Rocha, Launch Formula, in English Product Launch Formula, consists of a tactic to launch and relaunch products and services, whether already on the market or not, with predictable results.
This formula is known for promising to create profitable businesses from scratch and deliver short-term returns. Using the internet, entrepreneurs who applied the formula saw sales of products or services, both in-store and online, skyrocket in a very short time.
Want to make your launch a hit on the internet?
Kaizen is an agency specializing in lead generation and high-performance digital marketing. We can help you find the best strategy for your new product to win over consumers online. Join our selection of success stories!
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Guide to help you learn everything you need to know about leads
Lead generation for internet and pay TV companies
CRM and Lead Generation: From Capture to Closing
Generating leads is just the first step. The biggest problem for most companies isn't a lack of contacts—it's a lack of processes to convert those contacts into customers. A well-implemented CRM with a structured sales funnel transforms chaos into predictability: you know exactly how many leads are at each stage, what the conversion rate is, and how much revenue you'll generate each month.
How Kaizen Agency structures its CRM and lead generation operation.
- CRM implementation (Kommo, PipeRun, ActiveCampaign) configured for your sales process.
- CRM + WhatsApp integration for fast and seamless customer service.
- Lead qualification automation with scoring and segmentation.
- Customized nutrition flows by funnel stage.
- Real-time pipeline and conversion tracking dashboards.
- Training the sales team on the correct use of CRM.
Companies that grow predictably have something in common: a structured sales process and reliable data about their operations. Kaizen Agency doesn't just generate leads—we implement a complete system for lead generation, qualification, nurturing, and conversion, integrating marketing and sales into a single, results-oriented operation. Our methodology has already helped dozens of companies reduce CAC by up to 40% and increase lead conversion rates by more than 2x.
FAQ
What is a qualified lead and how can you generate more?
A qualified lead (SQL — Sales Qualified Lead) is one that has the profile, need, and purchase intent that are right for your product. You generate more qualified leads with precise segmentation across media channels, landing pages optimized for the ideal customer profile, and automated qualification via forms and chatbots.
Which CRM is best for small and medium-sized businesses?
It depends on the sales process. For teams that work extensively via WhatsApp, Kommo (formerly amoCRM) is excellent due to its native integration. For operations with a long sales funnel and integrated marketing automation, ActiveCampaign is a great choice. For larger sales teams with complex B2B processes, PipeRun offers a high degree of customization.
How do I integrate WhatsApp into my CRM process?
The most efficient integration is via WhatsApp Business API with tools like Kommo or Wati. This allows you to manage all WhatsApp contacts within the CRM, automate initial responses, distribute leads among salespeople, and have a complete conversation history linked to the customer.
What is the difference between MQL and SQL?
MQL (Marketing Qualified Lead) is a lead that marketing has qualified as interesting—downloaded material, visited strategic pages, opened emails. SQL (Sales Qualified Lead) is one that the sales team has evaluated and confirmed has real purchase potential. The transition from MQL to SQL should be based on clear criteria agreed upon between marketing and sales.
How long does it take to implement a CRM and structure the sales funnel?
The basic technical implementation of a CRM takes 1 to 2 weeks. Full customization (funnels, automations, integrations, dashboards) takes 30 to 60 days. The adoption process by the team and refinement of automations is continuous—generally, within the first 90 days, the system is already operating at maximum efficiency.
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