Facebook wants News Feed to stop frustrating mobile users.
Now things have gotten serious, after several rumors the Facebook announced which will actually be favoring pages with faster results in the news feed. This news comes as a bombshell to companies that were investing heavily in media on Facebook and not worrying about quality. website development or landing page.
The mobility trend is the driving force behind change
We know that most people access the internet today through mobile devices and cellular connections, which means that fast-loading content has long been a necessity. Facebook has already taken several initiatives, such as the introduction of Instant Articles, which load instantly, aiming to improve the user experience.
According to Facebook, 40% of users abandon the site after a 3-second delay in page loading.
We know how frustrating it is for users to access a page that loads slowly and how this harms the user experience. This trend has already been followed by Google, which supports the AMP project for a faster internet for users.
What really changes?
What Facebook has basically determined is that if a page is expected to load faster, it can load with priority in the news feed. For those who study NFO (News Feed Optimization) in depth, you should already know that this is a very important change with a view to increasing the results of performance actions for e-commerce in particular.
When does this actually change?
This change will happen gradually and we should feel the first tests in the coming months that will initially affect the slower pages.
How can I prevent my website from losing traffic?
Below, I've structured a roadmap of improvements you can make to your website or landing page to ensure you don't experience a reduction in traffic. You can get excellent improvement tips through Google PageSpeed.
- Reduce Landing Page Redirects
- Compress Files
- Improve Server Response Time
- Remove Render Files
- Use CDN for local file distribution
- Remove redundant content
- Optimize images
- Reduce the size of above the fold content to prioritize visual content
- Use asynchronous scripts to avoid page loading crashes
- Dynamically adjust content according to connection speed
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