If you work in digital marketing or are looking to enter this market, this could be your chance to update your resume and become an expert.

Through its online education platform, Blueprint, Facebook offers several free courses, each lasting an average of 15 minutes and available in English or Portuguese.

By accessing Blueprint, users can view the full course catalog or select by learning vertical, such as Facebook Pages, Campaign Optimization, and Ad Buying. Through the website, they can select all the courses that interest them, make them available under "My Course," and track their progress.

If you're not very familiar with digital marketing and don't know which courses to choose, no problem. The website also allows you to choose a goal, and the platform will deliver the courses recommended to achieve it.

See some available courses:

1. Facebook Terminology

CPM, ROAS, RHS, conversions, clicks. The goal of this course is to clarify these and many other technical terms frequently used in page posts, but which beginners often have no idea what they mean or what they're for. It can be a good way to familiarize yourself with the platform and understand ads and metrics.

2. Welcome to Facebook Marketing

The course objectively shows the changes Facebook has undergone in recent years and the possibilities it offers advertisers, as well as justifying why it is, of course, the best option for advertising.

3. Brand Best Practices

This is the ideal course to learn about the power of video on Facebook, how to measure results, and some other best practices to ensure your campaigns on the platform generate brand engagement.

4. Successful campaigns

Need to define your goal? Need some inspiration or a practical example? This course offers a series of lessons that will help you establish your goal, as well as presenting success stories so advertisers can visualize what works and what doesn't on the platform.

5. A/B Test

In this course, you'll learn how to optimize ads, test different creatives, and analyze the results. This makes it easier to develop increasingly better campaigns and determine which ones are most effective.

Certificate

Certificates carry significant weight when evaluating your resume and are a way to stand out from the competition. All courses available on the platform come with certification, but it's not free.

Launched globally this year, the Blueprint certification consists of two exams (Core and Planning), which must be scheduled, paid for, and taken online.

Those who pass the tests receive a virtual badge, which can be published on Facebook or any other social network, incorporated into a website, blog, email signature or electronic resume.

This certificate is the only one officially recognized by Facebook, costs US$75 and the amount is converted into local currency at the time of payment completion.

To access the platform, simply access the Blueprint through your own account on Facebook and start.