If you work in digital marketing or are looking to enter this market, this could be your chance to update your resume and become an expert.
Through its online education platform, Blueprint, Facebook offers several free courses, each lasting an average of 15 minutes and available in English or Portuguese.
By accessing Blueprint, users can view the full course catalog or select by learning vertical, such as Facebook Pages, Campaign Optimization, and Ad Buying. Through the website, they can select all the courses that interest them, make them available under "My Course," and track their progress.
If you're not very familiar with digital marketing and don't know which courses to choose, no problem. The website also allows you to choose a goal, and the platform will deliver the courses recommended to achieve it.
See some available courses:
1. Facebook Terminology
CPM, ROAS, RHS, conversions, clicks. The goal of this course is to clarify these and many other technical terms frequently used in page posts, but which beginners often have no idea what they mean or what they're for. It can be a good way to familiarize yourself with the platform and understand ads and metrics.
2. Welcome to Facebook Marketing
The course objectively shows the changes Facebook has undergone in recent years and the possibilities it offers advertisers, as well as justifying why it is, of course, the best option for advertising.
3. Brand Best Practices
This is the ideal course to learn about the power of video on Facebook, how to measure results, and some other best practices to ensure your campaigns on the platform generate brand engagement.
4. Successful campaigns
Need to define your goal? Need some inspiration or a practical example? This course offers a series of lessons that will help you establish your goal, as well as presenting success stories so advertisers can visualize what works and what doesn't on the platform.
5. A/B Test
In this course, you'll learn how to optimize ads, test different creatives, and analyze the results. This makes it easier to develop increasingly better campaigns and determine which ones are most effective.
Certificate
Certificates carry significant weight when evaluating your resume and are a way to stand out from the competition. All courses available on the platform come with certification, but it's not free.
Launched globally this year, the Blueprint certification consists of two exams (Core and Planning), which must be scheduled, paid for, and taken online.
Those who pass the tests receive a virtual badge, which can be published on Facebook or any other social network, incorporated into a website, blog, email signature or electronic resume.
This certificate is the only one officially recognized by Facebook, costs US$75 and the amount is converted into local currency at the time of payment completion.
To access the platform, simply access the Blueprint through your own account on Facebook and start.
Social Media Management that Builds Brands and Generates Business
Social media is now the main channel of influence in the Brazilian consumer's decision-making journey. A consistent digital presence, with relevant content and a clear strategy, transforms followers into customers and customers into brand advocates. But this only happens with planning, creativity, and professional execution.
What does professional social media management include?
- Monthly editorial planning aligned with business objectives.
- Creation of custom video artwork, captions, and scripts.
- Managing comments and direct messages
- Paid ads (Meta Ads) integrated into the organic strategy
- Monthly performance analysis with metrics on reach, engagement, and conversion.
- Hashtag strategy, best posting times, and formats by platform.
The most common mistake companies make on social media is posting out of obligation, without a strategy. Content disconnected from business objectives generates likes, but not sales. Kaizen Agency develops a unique content identity for each client, with messages that educate, engage, and convert. We work with Instagram, Facebook, LinkedIn, TikTok, and YouTube, always focusing on metrics that matter: leads generated, cost per lead, and return on investment.
FAQ
How often should I post on social media?
Consistency matters more than frequency. For Instagram and Facebook, 3-5 posts per week are sufficient with good quality content. LinkedIn works well with 2-3 posts per week. The secret is to maintain a cadence that is sustainable and provides content of real value to the audience.
Is it worth investing in social media ads even if you have few followers?
Yes. Meta Ads (Facebook and Instagram) allows you to target extremely specific audiences regardless of the number of followers. With R$500 to R$1.000/month, it's possible to reach tens of thousands of highly qualified potential customers.
Which social media platform is most important for my business?
It depends on your audience and product. Instagram is ideal for visual products and B2C. LinkedIn is best for B2B and corporate services. TikTok is growing rapidly for organic reach. The most effective strategy starts by dominating one network before expanding to others.
Do Reels and short videos really generate more reach?
Yes, significantly. Instagram's algorithm prioritizes Reels up to 3x more than static posts. Videos of 15 to 60 seconds with a strong hook in the first 3 seconds perform best. For local businesses, a well-made Reel can generate hundreds of new local followers.
How can I measure if my social media management is yielding results?
The main metrics are: reach (how many people saw it), engagement (likes, comments, shares), traffic generated to the website, leads originating from social media, and conversions (sales, appointments, contacts). Avoid focusing solely on likes—they don't pay the bills.
Request a free analysis of your social media and discover the untapped potential of your digital presence.
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