Did you know that over 900 million people access Facebook every day and that 70% of them are connected to at least one business page?
With such impressive numbers, it's no wonder the social network has become one of the most widely used platforms by marketing professionals. Today, at least 93% of the most respected marketing professionals in Brazil and around the world already use Facebook in their campaigns. To attract these professionals and drive results, Facebook offers increasingly diverse and interactive ad formats. Learn about two ad formats for creating killer Facebook Marketing campaigns:
Canvas
The rise in mobile access has created a challenge not only for website developers but also for advertisers. According to Facebook's own data, 80% of the social network's users access the platform via mobile devices.
With this audience in mind, Facebook Marketing launched the Canvas ad format earlier this year, designed specifically for mobile devices, with the goal of providing a memorable experience for users as they discover new brands and products.
The main new feature of Canvas is its post-click feature, which allows you to create campaigns with an immersive full-screen layout and fully customizable multimedia content. It allows advertisers to create multiple stories and present their brand and products in a broader and more creative way.
Canvas works like this: when a user clicks on an ad, a full screen opens, which can combine images, videos, text, and call-to-action buttons. It also allows you to insert image carousels, explore panoramic images, or even zoom in to see every detail. All this with the same photo and video loading speed as Facebook.
Carousel
Carousel is a format that allows you to create ads with sequences of up to 10 different images or videos, providing the user with a more interactive experience.
Also called multi-product functionality, the great advantage of the Carousel format is precisely this: the possibility of displaying more than one product in the same ad, which multiplies the return on investment by reducing the cost per conversion, in addition to allowing the advertiser to tell several stories in the same ad or even fragment them sequentially to increase user engagement with the campaign.
Another attractive feature of the format for advertisers is the ability to measure the performance of the cards that make up the Carousel individually, as Facebook allows you to create different URLs, descriptions, and links for each image.
The Carousel runs on both desktop and mobile devices, with users simply clicking an arrow to see more products.
Did you like it? Kaizen specializes in creating incredible campaigns using Canvas and Carousel.
Both features allow you to create visually appealing and seamless ads to increase audience engagement with your brand and improve your ad performance. If you'd like to provide this experience for your customers and achieve better results with digital marketing, contact us!
