October 09th Facebook presented new developments in the campaign objective of Registration Generation. Before, the options were more restricted, now, with the changes on Facebook, build an audience and connecting with customers at scale will be even better using the Instant Forms.

WHAT HAS CHANGED ON FACEBOOK?

💡 It is now possible to include forms in the format of Instant Experience. Due to this change, the forms will now be called Instant Form;

💡 Possibilities of using them also in Reach, Brand Awareness and Traffic objectives;

💡 To measure the effectiveness of channels, Facebook e Instagram, a column called platform was created in the report when you download your registrations which shows which channel the form was submitted from.

💡 The registration forms will also be available for advertising on Facebook StoriesThis change has been long awaited by us, digital marketing professionals, which we believe makes people even more engaged and open to discovery in stories.

Do you know how to create ads to run on Facebook Stories?

This is a creative format in full screen where users share moments, in the form of photos or videos, which disappear after 24 hours on air. Of course, companies would also take advantage of this channel to talk directly to the public. By default, a photo is displayed for 6 seconds and a video for up to 15 seconds in Facebook Stories. Through Ads Manager You choose the objective and placement, create the ad, and even see a preview of it. Our performance team specializes in generate qualified leads through Facebook Stories, come to Kaizen!

Do you know the importance of generating qualified leads for your business? Contact us; we'll understand your business and find the ideal leads.