What is Developing a Professional Website in 2020?
Among all of a company's digital marketing strategies, the website remains one of the most relevant.
Do you know how to develop a professional website in 2020? Check out some tips in this article and start the year standing out from your competitors.
Is Developing a Professional Website Still Important?
Years go by, and despite the emergence of social media platforms that offer new ways to connect with customers, your website is still of paramount importance to your business.
In the past, the fight was technical, the old discussion between Design and Programming.
But today, with so many new platforms that require no or almost no programming knowledge, does this make sense?
If it doesn't do it after all, what really matters when we want to develop professional websites?
Learn how to define the audiences that will interact with your website
One of the fundamental points in creating a professional website is objective, this is the main reason why landing pages have become such an assertive choice in many projects, they are an easier way to reach a specific target audience.
Understand the Consumer's Buying Journey to Structure Your Website Correctly
The more I engage with my customer's purchasing journey, the more I understand how my website should be structured in terms of navigation menus and content structure. Google knows this, and with this well-structured data, it offers an incredible reward for your business by generating qualified traffic.
Help Google plan your website with a keyword study of user navigation.
What are the objectives that the user has to achieve on your website?
Plan your traffic conversion strategy and make sure you get the most out of Google's organic traffic.
Check out our video talking a little more about the subject
Developing websites that generate real results.
A beautiful website that doesn't convert is just a cost. A well-developed website is the foundation of your entire digital operation: it must load quickly, be found by Google, communicate clearly, and transform visitors into leads and customers. Kaizen Agency develops websites focused on performance, SEO, and conversion—not just aesthetics.
What differentiates a high-performance website?
- Core Web Vitals scores above 90 on PageSpeed Insights for both desktop and mobile.
- Information architecture designed for SEO from the ground up.
- Responsive design optimized for mobile-first.
- Integration with CRM, automation tools, and analytics.
- Optimized speed: compression, CDN, lazy load, and advanced caching.
- Security: SSL, protection against attacks, and automatic backups.
Google primarily evaluates websites based on user behavior: time on page, bounce rate, loading speed, and mobile usability. Slow, confusing, or unresponsive websites lose organic ranking and waste investment in paid traffic. Kaizen Agency delivers web projects with optimized WordPress + Elementor Pro technology, ensuring that each page is a business generation tool.
FAQ
How much does it cost to create a professional website?
Investment varies depending on complexity: institutional websites range from R$4.000 to R$15.000. High-conversion landing pages cost between R$2.000 and R$6.000. Complete e-commerce sites cost from R$8.000 to R$30.000+. The most important thing is to consider the return on investment: a good website pays for itself quickly with increased leads and sales.
Is WordPress still the best website platform in 2026?
Yes, WordPress remains the most versatile platform with the best ecosystem of plugins and integrations. With the right optimizations (LiteSpeed, optimized Elementor, CDN), it achieves excellent performance. It is also the most flexible choice for SEO, being widely supported by all optimization tools.
What is responsive design and why is it essential?
Responsive design is when a website automatically adapts to any screen size: desktop, tablet, and smartphone. More than 70% of web traffic in Brazil comes from mobile devices. Google uses "Mobile-First Indexing," meaning it evaluates and ranks your website based on its mobile version. A non-responsive website loses ranking and converts much less.
What is the difference between a website and a landing page?
The website is the company's complete digital presence — home, about, services, blog, contact. A landing page is a single page with a specific conversion goal: capturing a lead, selling a product, scheduling an appointment. Well-optimized landing pages convert 5 to 15 times more than generic website pages.
Do I need maintenance after the website is ready?
Yes. Maintenance includes: plugin and WordPress updates (security), regular backups, uptime monitoring, continuous speed optimization, and content/SEO adjustments. A website without maintenance becomes vulnerable to attacks and technically outdated, losing ranking over time.
Request a free technical analysis of your current website and discover what's hindering your digital growth.
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