5 reasons to adopt it when creating websites
Free, professional and highly customizable, the Wordpress is closest popular platform website development and blogs – 30% of the internet uses the tool to publish content, according to WordPress.org. But how does it work?
Launched in May 2003, the Wordpress is a platform written in PHP for use in MySQL that allows you to host everything from simple blogs to e-commerce pages, newspapers, forums and almost any type of digital business.
O Wordpress can be used in two ways: the first is basically to create an account on wordpress.com accept the terms of service and start customizations: choose a domain (which must be accompanied by “wordpress.com”), configure the layout and features, and start publishing content.
There are also several free features and design options, as well as premium customizations (which require a fee). At this stage, there's no need to coding, as changes are made from a template system and edited using intuitive widgets.
The second way to use the platform starts on another website, the https://wordpress.org/, and is already fully linked to the source code—which requires knowledge of databases and programming languages like HTML and PHP. You'll also need to register a domain (the website name, which will appear in the URL) and choose a hosting provider—some companies allow you to purchase both services together.
For this alternative, the ideal is to hire companies specialized in creating sites em Wordpress. Since this is the most professional option, we've put together five reasons why it's worth investing in this platform when it comes to establishing your online presence.
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1 – Search engine optimization
Like Wordpress updates the source code to always be in line with Google standards, this platform is one of the favorites for those who work with SEO (Search Engine Optimization), in order to achieve a good position in the ranking of the main search engine on the internet.
Successful SEO techniques allow for greater visibility and, therefore, a greater chance of reaching a significant audience, becoming increasingly relevant on Google's search page, and reaching a larger audience. It's also possible to use plugins to generate traffic reports, which can help improve your site's ranking.
The main one is the Yoast SEO, which is used by to over 5 million websites precisely to apply optimization techniques for research.
2 – Responsiveness
Another advantage of develop websites in WordPress is in responsiveness – when the website adapts to the user's screen, whether accessed via computer, tablet or smartphone.
In times when most internet access occurs via mobile, it is important to take this functionality into consideration, as it influences the number of accesses and the time users spend on the page.
In addition to providing a complete and pleasant user experience, responsive websites They also help improve positioning on Google, as they end up serving as a parameter to measure the website's relevance.
3 – Versatility of functions
With the example of Yoast SEO, you may already understand the value of plugins in WordPress, but where this came from, there's much more: the platform has a Plugin Directory that brings together more than 40 extension modules.
In addition to SEO plugins, you can also find applications for many useful features: plugins for contact forms, online stores, social media, security, comment management, password creation, and much more.
All this to create an even more versatile website that can meet different needs.
4 – Easy management
Other benefit of the website created in Wordpress is the ease of content management. With a simple and intuitive interface, there are no secrets or difficulties in editing, publishing, or modifying posts in the CMS (Content Management System) administrative area.
5 - Cost
With so many free features and countless options for those who can afford to invest some money, Wordpress It is worthwhile for both small companies to start building their image on the internet and for large companies to expand their reach on the web.
Because it's a free platform, the only fixed costs are domain, hosting, and technical assistance to set up the pages and get everything live.
So, what are you waiting for to get your website project off the ground?
