When it comes to websites, appearance may not be everything, but it's certainly responsible for a user's first impression of your company's online presence. When it comes to web design, nothing is a consensus. Over the past few years, several trends have come and gone, some becoming benchmarks and others not, but the fact is that they all emerged with the same goal: to offer users a functional and aesthetically pleasing website. To achieve this, certain web design mistakes must be avoided.
Now, check out 5 web design mistakes to avoid:
Broken links
Having links on your website is essential for SEO, but there is no point in having thousands of links if they are broken or lead to the wrong place.
When clicking on a hyperlink or a call to action, the user creates an expectation, which when frustrated can mean one less visitor to your website or even one less customer for your company.
Pay close attention to the links on all pages, especially those originally placed in the template version, such as social media links. If they're broken, insert the correct URLs or simply remove them. The important thing is that all paths are correct and all links open correctly.
Remember: broken links aren't just a web design mistake. They compromise your user experience and cause your site to be penalized in Google's rankings.
Out of focus image
Blurry images are a major web design mistake. Professional websites demand quality, so never compromise your website's layout with low-resolution images. If you can't invest in good photography and you're not an e-commerce site, customize high-quality web images or opt for illustrations. However, if your website is an online store, taking excellent photos of your products is essential; after all, it's your showcase and your business counter.
Inconsistency in the texts
Web design isn't just about images; a website's layout should be a composition in which text and images complement each other symmetrically. While images must be of high quality, the same applies to text and its presentation.
Inconsistent texts not only compromise the website's design, but also hinder user interaction with the content.
Menus, submenus, and other information should have standardized fonts and sizes. For example, if a menu title is in capital letters using 18-point font, all other titles should be in the same font.
Don't make mistakes with readability
Whether it's about products, services, or even just to learn about the company, users always visit a website looking for information, and that information must be visible.
Very small letters, dark backgrounds for letters with not so light tones, or garish contrasts, are common mistakes in web design and can compromise the readability of the text and consequently the purpose of the user and your company.
Consider font size and style, colors, lighting, and even images that serve as backgrounds for the content.
Innovation is always good, but never risk combinations that could harm the readability of your website.
Sound
Music is a very nice feature, but it's not the best way to welcome a website.
Most of the time, music that plays automatically when a website is opened becomes more of a nuisance than an attraction and ends up scaring the user and causing them to close the website, if they are in public or at work, for example.
If the music is really necessary, the ideal is to add a button in a visible and accessible location, which allows you to pause it quickly if desired.
