When it comes to responsiveness, flexibility is key. Having a responsive website means creating a layout that automatically adapts to the user's device.
It seems simple, but it isn't. If the main challenge before was making a website render the same way across all browsers, thanks to the popularity of mobile internet, the challenge now is adapting it to the vast array of screen sizes and resolutions of smartphones, tablets, laptops, and whatever else will emerge. The idea is to increase accessibility by resizing, adapting, or replacing components to adapt to the size and needs of the screen.
The fact is, no one doubts that mobile devices represent a large portion of internet access numbers, so having a responsive website is mandatory for anyone looking to increase traffic.
Cost benefit
Typically, most development companies already work with this technology and don't usually charge extra to incorporate it into website creation.
In terms of statistics, the company Comersite conducted a survey in 2013 with 40 clients from different areas and the results confirm this growth:
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On average, 30% of accesses are made through mobile devices.
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For every 10 users who had difficulty accessing a website on mobile, 4 said they would not try again, and 7 said they would wait a maximum of 5 seconds for the page to open.
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The average value of purchases via mobile exceeds purchases made via desktop by 13%.
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More than 15% of free market transactions in Latin America are made via mobile devices.
Now think, if 3 years ago the numbers were already so impressive, imagine what they could represent for your business today.
Another advantage of responsiveness is the improvement of the user experience and consequently the increase in its relevance in search engines, since Google considers the compatibility of websites with search engines as a ranking factor.
Just as software was once developed to adapt to the machine, and today is focused on the human being, responsiveness also emerged to meet users' needs for simpler navigation, faster loading times and the elimination of unnecessary content.
How do you know if your website is responsive?
There are several ways to test your website's responsiveness.
The simplest way is to access it from a tablet or smartphone and watch it load.
The WordPress platform has specific layouts for responsiveness, so give them preference.
There are also websites that simulate screen resolutions like Responsive Design Checker, in addition to Google itself which tests compatibility. To test, click here.
