Um responsive site, also called flexible, is a website that automatically adapts to the screen of the user's device. That is, whether the user is accessing it from a laptop, iPad, or smartphone, the website will always adapt to the device's screen size for easier reading. The idea is to adapt the dimensions of the website's components to the size of each screen, improving the site's usability.
An example of non-responsive websites are those whose font and image sizes are reduced when accessed via smartphone, making access and navigation difficult and tiring. In these cases, the reader has to constantly use the zoom in and out tool to navigate the site, which is not the case with responsive websites.
Data IBGE show that in Brazil, internet access via cell phones and tablets has already surpassed access via traditional computers, which shows us how important it is to adapt your website and your business to new technologies.
Cost benefit
Typically, this technology is already included in the packages website development companies and there is usually no additional cost for its implementation at the time of create the website.
Company Comersite, in 2013, brought interesting data based on a survey of 40 clients from different areas, where she was able to discover that:
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30% of accesses are made through smartphones
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Of 10 users who have difficulty navigating a website, 4 say they would not return to it and 7 wait a maximum of 5 seconds for the page to open.
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More than 15% of Mercado Livre transactions in Latin America originate from mobile devices.
O responsive website increases its relevance in search engines and improves your website's rankings. Google's ranking system considers user experience and website compatibility with devices as ranking factors.
Remember: The digital market is very dynamic. If your website takes 7 seconds to load and a competitor's website offering the same product takes 2 seconds to load, you'll lose at least 30% of your customers. If you're curious to know what your website's performance current on a mobile device, Google developers have this cool tool to check the speed of your mobile site.
The future
One of the great advantages of responsive website It's designed to adapt to the screen size, not the device. This way, it won't matter if a device with a giant or tiny screen is invented in the future, the website's components will always adapt to the screen size so that it displays properly to the user.
Having a beautiful website is no longer enough, it is necessary to provide a good user experience, with reduced page load times, a brand-consistent and eye-pleasing layout, and a well-distributed layout of components. Quick and accessible navigation, with clearly highlighted links and calls-to-action, are essential for website developmentAll of this will make the browser feel comfortable on your site, increasing the chances of conversion.
Want to know more about responsive websites? Kaizen has extensive knowledge of website development. Talk to one of our consultants.
