Convenience attracts consumers and increases brand reach and sales
While physical retail results have been shaken by the economic crisis, the scenario in e-commerce is completely different. According to data from ABComm (Brazilian Electronic Commerce Association), in 2017, online sales grew 12% compared to the previous year, generating nearly R$60 billion and totaling nearly 2013 million packages shipped by Brazilian online stores. And the forecast for 2018 is even better, with revenues reaching over R$69 billion.
With all this, it is safe to say that creating a sales site for your store is more than a bet, it is the guarantee of future of your business.
What is e-commerce and how does it work?
E-commerce, also called e-commerce, is the process of buying and selling products or services online on virtual platforms. Through this, brands can provide a better experience for their customers, making their purchases easier, and, at the same time, find a new audience, reaching those for whom the store would otherwise be inaccessible (in terms of location) or simply go unnoticed.
E-commerce was introduced to the market in the 60s with the development of electronic data interchange, which allowed mail and faxes to be delivered electronically. But it wasn't until the 90s, with the expansion of internet access, that it truly evolved, giving rise to various sales websites such as Amazon and eBay.
Today, transactions in sales sites are typically divided into three distinct categories: business to business, where online transactions take place between two companies; business to consumer, where a brand sells online directly to its end consumer; and consumer to consumer, which is a new model of sales site, which mediates the purchase and sale of products between customers themselves.
Advantages of creating a sales website
Your store will be open 24/7
Creating a sales site, your customers will be able to learn more about your products at any time of day and view them as many times as necessary from anywhere, making it easier to make a decision when purchasing.
Greater reach, more sales
In a physical store, your business is limited to selling to consumers within the area. In an online store, on the other hand, there's no such location barrier, as the online world allows you to open your doors to people all over the world at the same time. This expands your customer base and, consequently, increases your revenue.
You know your customer best
In a physical store, it's impossible to know precisely how many times each customer visited and looked at a particular product before making the final decision and completing the purchase. However, when you have a sales website, you can track each customer click by click, providing greater clarity on the process and helping you make decisions about potential changes to make your online store more effective.
How to create a sales website
Create a sales website PERSUASIVE, ATTRACTIVE and easy to navigate is not an easy task and at this stage you will certainly need the help of an agency specialized in creating sites of sales. But, besides the website development In itself, there are other decisive factors for anyone wanting to create a successful sales website. Learn about some of them and start planning:
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INVENTORY: Having a good inventory is essential for optimizing logistics and reducing storage costs. Furthermore, having full control over inventory can prevent disruptions to future customers and damage your website's reputation due to complaints.
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CUSTOMER SERVICE: Good and efficient customer service is the foundation of any business, including online ones. Therefore, determine how the entire department will operate, which channels you will make available, and during what hours. Remember: this area is crucial and should never be neglected.
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EXCHANGES: In an online store, trust is everything. So, establish and make available on your website a clear and flexible exchange and return policy. Respect deadlines and always act in accordance with the Consumer Protection Code (CDC).
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DISCLOSURE: The rule is clear: if no one knows about your sales website, no one will visit it, much less buy anything from it. Therefore, invest heavily in digital marketing tools, such as SEO optimization, sponsored links, e-mail marketing campaigns and social networks.
