SOCIAL MEDIA MARKETING TRAINING
Train the team through the KAIZEN SEO process to propose the best customer relationship actions and tools on social media, based on the analysis of available communication strategies and social networks, in order to achieve the marketing objectives proposed in the strategies in an ethical and sustainable manner.
STRATEGIC OBJECTIVES IN SOCIAL MEDIA MARKETING
Nowadays, social networks are present on online dating sites, and it's often possible to build a network of contacts within social media sites. The most popular examples of social networks are Orkut, Facebook, and MySpace.
* Monitor the brand's presence on horizontal social networks using a qualified tool.
* Build a presence on horizontal social networks and produce content that is relevant to the target audience
* Plan and execute promotional marketing actions within social networks.
* Creation of promotional landing pages to capture subscribers on social media.
* Construction and maintenance of a blog to serve as a hub for articulation and penetration of actions on social media
* Facebook Ads campaign management
* Identification of vertical social networks and relationships with opinion leaders.
HOW DOES SMM PROVIDE SEO BENEFIT?
Just like any online advertising medium, which includes various link building techniques (directory registration, press releases, submission to social bookmarking sites, article submissions, feeds), social networks make it possible to spread external links across the web.
The big difference in using social media is, in addition to spreading external links, being able to make those external links accessible to as many people as possible. This is achieved by building a strong network of contacts of potential people who would like to enjoy your content.
To achieve this, we always strive to share links with people interested in the content, submit links in communities or categories related to the submission topic, and gradually become someone "important" within the social network in which we operate. And one more important point: don't use dishonest techniques like spam to promote yourself on a social network. The consequences can be dire, even resulting in punishment.
LINK BUILDING WITH SMM
One of the main objectives of participating in social networks is to increase the site's PAGE RANK through link building, where people who are interested in the products, news, promotions and general content of our site will post these links on their websites and blogs.
We will thus be expanding our relationship network, always seeking to be better positioned for searches in general.
Below is a table showing how Google evaluates the page rank of websites on the internet.
Source: Google Inc.
Page rank is updated by Google every 3 months
It is known that pages with a HIGH Page Rank have preference in search engine positioning.
