SOCIAL MEDIA MARKETING TRAINING
Train the team through the KAIZEN SEO process to propose the best customer relationship actions and tools on social media, based on the analysis of available communication strategies and social networks, in order to achieve the marketing objectives proposed in the strategies in an ethical and sustainable manner.
STRATEGIC OBJECTIVES IN SOCIAL MEDIA MARKETING
Nowadays, social networks are present on online dating sites, and it's often possible to build a network of contacts within social media sites. The most popular examples of social networks are Orkut, Facebook, and MySpace.
* Monitor the brand's presence on horizontal social networks using a qualified tool.
* Build a presence on horizontal social networks and produce content that is relevant to the target audience
* Plan and execute promotional marketing actions within social networks.
* Creation of promotional landing pages to capture subscribers on social media.
* Construction and maintenance of a blog to serve as a hub for articulation and penetration of actions on social media
* Facebook Ads campaign management
* Identification of vertical social networks and relationships with opinion leaders.
HOW DOES SMM PROVIDE SEO BENEFIT?
Just like any online advertising medium, which includes various link building techniques (directory registration, press releases, submission to social bookmarking sites, article submissions, feeds), social networks make it possible to spread external links across the web.
The big difference in using social media is, in addition to spreading external links, being able to make those external links accessible to as many people as possible. This is achieved by building a strong network of contacts of potential people who would like to enjoy your content.
To achieve this, we always strive to share links with people interested in the content, submit links in communities or categories related to the submission topic, and gradually become someone "important" within the social network in which we operate. And one more important point: don't use dishonest techniques like spam to promote yourself on a social network. The consequences can be dire, even resulting in punishment.
LINK BUILDING WITH SMM
One of the main objectives of participating in social networks is to increase the site's PAGE RANK through link building, where people who are interested in the products, news, promotions and general content of our site will post these links on their websites and blogs.
We will thus be expanding our relationship network, always seeking to be better positioned for searches in general.
Below is a table showing how Google evaluates the page rank of websites on the internet.
Source: Google Inc.
Page rank is updated by Google every 3 months
It is known that pages with a HIGH Page Rank have preference in search engine positioning.
Inbound Marketing: Attract, Engage, and Convert with Content
Inbound Marketing is the methodology that attracts qualified customers through relevant content, SEO, and automation—instead of interrupting them with ads. Those seeking information about your product or service are already on the path to purchase. With the right strategy, you appear at that exact moment and guide that potential customer to the decision.
Results that Inbound Marketing delivers
- Constant generation of qualified leads at decreasing cost.
- Educating the market about your solution, creating informed demand.
- Automated lead nurturing funnel that converts leads at the right time.
- Establishing authority within your segment.
- Shorter sales cycle: leads arrive more prepared to buy.
- Content that generates organic traffic for months or years after publication.
Kaizen Agency implements complete Inbound strategies: from content production (blogs, e-books, videos, webinars) to setting up automation flows that nurture leads with the right information at each stage of the funnel. We use tools like ActiveCampaign and Kommo CRM to ensure that no lead is lost and that each opportunity is worked on in a personalized and scalable way.
FAQ
What is the difference between Inbound Marketing and content marketing?
Content marketing is a component of Inbound Marketing. Inbound Marketing is the complete methodology that includes SEO, content, marketing automation, lead nurturing, and CRM. Content is the engine that attracts visitors; Inbound Marketing is the system that converts those visitors into customers.
How long does it take for Inbound Marketing to start generating leads?
The first organic leads typically appear between 3 and 6 months after the start of the content strategy. By combining inbound marketing with top-of-funnel ads, it's possible to accelerate this process and see results in 30 to 60 days.
Does inbound marketing work for B2B companies?
Inbound marketing is especially powerful for B2B, where the sales cycle is long and the buyer researches extensively before deciding. Companies that publish educational content about their solutions appear at the right moment in the research process and build credibility before the first sales meeting.
Do I need a blog to do Inbound Marketing?
The blog is the foundation, but not the only channel. E-books, YouTube videos, podcasts, LinkedIn posts, and webinars are also effective top-of-funnel content. The important thing is to have a central hub of content that can be indexed by Google—a blog is usually the most efficient option.
How does lead nurturing via email work?
Lead nurturing is an automated sequence of emails (or other channels) sent based on a lead's behavior. When someone downloads an ebook about Google Ads, for example, they automatically receive progressive content on the topic until they are ready for a sales conversation.
Discover how to structure an inbound funnel that transforms visitors into repeat customers.
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