When we talk about web analytics, what almost always comes to mind is the image of a tool that analyzes page content, user performance indicators, and aspects of traffic source and geolocation without taking into account other aspects such as the quality of the user experience while interacting with the page.
Usability is such an important aspect when designing a website or web system that there is even an ISO that standardizes the process of verifying it(ISO 9241).
What is Crazy Egg?
It is a web analytics tool that, through tagging analysis, stores the user's clicking and scrolling behavior in an internet browser, using this data to generate various types of heat maps.
What types of heat maps are generated?
Heat Maps:
It's an image of where visitors clicked on your site. This allows you to see which areas are most attractive and which are not so attractive so you can make changes that increase conversions.
Scrollmaps:
The Scroll Map shows how far people are scrolling and helps you determine where visitors are abandoning the page. With Crazy Egg, you'll know exactly where to add elements to keep users engaged with the content.
Overlay Tool:
When you look at an overlay report, you can see the number of clicks on each element on the page.
Confetti:
With the Confetti report, you can segment all the clicks your website received, how many came from each type of source: direct traffic, search engines, social networks, and thus create a behavior profile for each type of user.
How much does Crazy Egg cost?
Crazy starts with plans starting at $9 per month, charged annually. For more information, visit their websites!
