What's the first thing you do when you think about buying a product? If you answered "search online," you're not alone. Today in Brazil, Google alone receives over 35 searches per second, not counting other less prominent search engines like Yahoo and Bing, which proves that the internet is currently one of the most powerful tools for attracting new leads and winning over more customers.
Nice to meet you, SEO!
If your company has a digital marketing strategy (if not, it should!) you've probably heard of the acronym SEO, but do you know what it means?
In free translation, Search Engine Optimization, means Search Engine Optimization, in short, these are resources used to improve the positioning of your website in the organic results of search engines.
Why you need organic results
New technologies, especially the internet and mobile devices, have changed the way companies communicate with their consumers. While mass media once held significant influence over the public, now, with information bubbling from all sides, the tables have turned, and power has shifted solely to consumers. In other words, to sell, it's not enough to advertise or have a website; you need to stand out and always be just a click away from your potential customer, ready to be chosen among so many options.
According to the statistics service Click In Brazil, 97% of searches are conducted on Google. Of these, 80% of users don't go beyond the second page, and almost 60% of clicks occur on the first three search results. There are only two ways to achieve this golden spot: investing in paid media or implementing a good SEO structure.
Paid media (Google Ads) is a good alternative for those looking for quick results. However, focusing all your efforts and resources on paid advertising isn't a sustainable long-term strategy, because even if your budget is unlimited, conditioning your website's traffic solely on ads can be risky.
Already implement a good SEO structure, is a more lasting strategy with a much higher cost-benefit, since in the long term, it will ensure that your website generates free traffic, making your products gain more visibility at a lower cost and, consequently, that you obtain a better profit.
A good tip for those who don't want to miss the target is to invest in both. After all, why choose when you can double your chances of achieving the planned result?
How to get there with SEO
The first step is to hire a specialized consulting service, which will help you optimize all the necessary fields so that search engines can read your website correctly.
Another important factor in achieving a good ranking is producing relevant content using keywords related to your business. This way, when these terms are searched in search engines, your site's chances of appearing in the top positions will be much higher.
Remembering that Google's algorithms are constantly changing to improve the user experience, SEO work must be ongoing because staying there is as challenging as reaching the first pages.
More clicks, more sales
The logic is simple: the more clicks on your website, the more your company will be recognized, the more your product will be seen and as a result, you will earn a lot. more sales.
Now that you know how SEO can help you in this mission, it's time to take action. Contact us now and see how the right strategy will make a difference in your results.
