Artificial Intelligence (AI) is no longer just a productivity tool; it's now directly influencing the way we communicate. A recent study by the Max Planck Institute reveals that ChatGPT, OpenAI's renowned language model, is already altering our vocabulary—and this could have profound implications for human communication.
The Language of ChatGPT Is Spreading
Since ChatGPT launched in November 2022, words like "meticulous," "delve," "pivotal," "noteworthy," and "advent" have appeared much more frequently in YouTube videos, podcasts, and online courses. According to the study, some of these expressions have seen an increase of up to 51% in use in the last 18 months.
This analysis was based on two large data sets:
- 280 thousand educational videos from YouTube;
- 770 podcast episodes in English.
The comparison between before and after the popularization of ChatGPT shows that AI not only learns from humans — it also begins to teach them.
Source: Gizmodo, cybernews, The Verge.
Why Is This Happening?
ChatGPT and other language models are trained to respond clearly, formally, and in a structured manner. When we use these tools to write and revise texts, we absorb this style—even without realizing it. As a result, we adopt this pattern in our speech as well.
This phenomenon is called AI linguistic feedback: we taught the model to speak like us, and now he teaches us to speak like him.
What are the Risks of This Influence of AI on Language?
- Loss of authenticity Overuse of generic and formal terms can make communication more robotic, cold, and less personal.
- Standardization of discourse AI language tends toward neutrality, which can eliminate cultural, regional, or creative traits from human speech.
- Confusion between human and machine When content or speech “sounds like AI,” it can generate distrust in the audience, damaging the emotional connection with the message.
What Does This Mean for Content Creators and Brands?
If you're a content creator, writer, social media professional, or marketing manager, understanding this trend is essential to maintaining authentic and effective communication. Kaizen Agency, we argue that technology should amplify your voice — not replace it.
Tips for maintaining originality in the age of AI:
- Use AI as your assistant, but always review with your personal touch.
- Vary your vocabulary and look for real references from your audience.
- Invest in building a brand's own tone of voice — something that not even the best language model can replicate.
Conclusion: Are We Speaking Like Humans or Like Robots?
The Max Planck study is a warning: artificial intelligence isn't just in our machines—it's in our words. The trend is clear: the more we use ChatGPT, the more it influences us. The challenge lies in balancing efficiency with authenticity, technology with humanity.
