Digital Marketing KPIs: the metrics that really matter for growth
Every company that does digital marketing collects data. The problem is that most collect the wrong data—or the right data, but without knowing what to do with it. Dashboards full of graphs, colorful reports, real-time dashboards, and yet the basic question remains: is the marketing working? KPIs exist to answer this question […]
How to Use Data to Increase Sales
Spreadsheets, dashboards, and reports have become commonplace in digital marketing. Companies track website traffic, number of followers, email open rates, and campaign clicks. Even so, revenue remains unstable. This happens because most of the data analyzed is not directly linked to sales. They are activity metrics, not sales metrics.
Google's Search Generative Experience and its relationship to SEO
In the digital age, Google introduces Search Generative Experience (SGE), a new tool that promises to revolutionize SEO and content creation, using Artificial Intelligence to improve the experience for users and content creators. Discover how SGE can impact the way we search for and consume information.
Google Analytics 4 is here to stay
Google Analytics 4 is the next generation of the tool that allows you to measure results and develop efficient digital marketing strategies.
Google Signals, the Cross-Device Revolution
If you work in digital marketing, you've certainly heard of Google Analytics. This tool is essential for analyzing and measuring the results of your online campaigns. And one of Google Analytics' most interesting and powerful features is Google Signals. But what is Google Signals and how can it help […]
