O digital marketing industry Marketing is a set of tools used to strengthen a brand and attract new customers. Marketing channels are the means used to achieve this. There are six main channels used today. In this article, we'll explain what they are and how they all work.
1. Social
As social media are growing every day. And along with them, the participation of brands and the relationship they establish with customers is also increasing. According to Social Media Trends Report 2019, 96,2% of internet users are on at least one social network. Have you ever heard that you need to be where your customers are? Your customers are certainly present on at least one social network. Therefore, maintaining a relevant social media presence is a must.
2. Email
If you think the e-mail It's an outdated tool that no longer has any value; it's time to rethink its concepts. Even with the widespread adoption of social media, it's the primary communication channel between companies and contacts. It still plays an important role and is effective for most segments, delivering useful information to customers and offering products and services to leads.
3. Organic search
With a cell phone in the palm of your hand and the ease of searching, searches on engines like Google are increasingly popular. According to a survey conducted by Connected Life, 68% of Brazilians search online before making a purchase in a physical store. Therefore, appearing in these search results significantly increases your chances of winning new customers. Being online isn't enough; you need to be present. be easily found by your potential customers.
4. Reference
Being recognized online for producing relevant content increases your authority among users and search engines like Google. The more high-quality websites linking to your site, the more relevant Google considers your content to be.
Guest posting, link building, and other types of partnerships are some interesting ways to promote your content. But be careful, because to have your content disseminated, you need to produce quality content. This way, you reach more people and significantly increase your chances of reaching new customers.
5. Direct traffic
Here, we're talking about your website. Direct traffic is when a user types in your website address and arrives directly at your site. This usually happens when they're already familiar with your brand or have read printed material and want to see more. It's essential to have a well-structured, up-to-date, mobile-optimized website that delivers the information a customer or potential customer is looking for upon arrival.
6. Paid media
As the name suggests, this channel involves your company investing in visibility to users across the world wide web. There are essentially three types of paid media used:
Paid search
Ads that appear in search engines like Google in the form of sponsored links, carried out by Google Ads.
Social media ads
Ads that appear in the feed or on the sides of social networks, such as Facebook or Instagram.
Display Networks
Banners with your ad that appear on Google partner sites, which are part of Google Ad Sense, based on user preferences or site content.
How to manage marketing channels?
Now that you're familiar with marketing channels and understand each of them, you might be wondering how to make all this happen. Well, we know you have a lot of responsibilities in your business, and managing all the marketing initiatives isn't usually feasible. That's why your company needs an excellent marketing team or a digital marketing agency, like Kaizen.
We are digital marketing experts and have a team of qualified professionals who are ready to take care of this important part of your business for you.
We analyze your business and the market in which it operates, develop strategies, and permanently monitor and optimize actions. Contact Us and see how we can help leverage your brand.
