Advertising is easy. Turning ads into profit is for experts.
Our Paid Media Consulting service connects strategy, data, and creativity to deliver campaigns that boost sales, generate qualified leads, and maximize ROI.
We work with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, focusing on performance and continuous optimization. Every real your company invests follows a strategic plan designed to generate immediate impact and scalable results.
Intent-driven ads. Your brand appears at the right time, to the right audience, with precise targeting and consistent conversions.
Intelligent creative and advanced targeting deliver highly relevant messages to those most likely to engage with and purchase your product or service.
Presence on one of the most explosive platforms of the moment. We develop short, creative video ads aligned with TikTok's viral behavior.
The ideal choice for B2B operations. We generate highly qualified leads and position your company among the key purchasing decision-makers in the market.
Google Ads is the world's most powerful online advertising platform, displaying your ads to people who are actively searching for what you offer. With professional management, you can precisely control where every dollar is invested, measure return on investment in real time, and scale campaigns as results appear.
The difference between campaigns managed amateurishly and by experts can be 3 to 5 times the cost per lead. Kaizen Agency, a Google certified partner, manages campaigns focused on real results: qualified leads, reduced CPA, and increased ROAS. Our methodology includes in-depth keyword research focused on purchase intent, campaign structure driven by Quality Score, continuous bid optimization, and weekly performance analysis.
For most niches, an initial media budget of R$1.500 to R$3.000 per month allows for sufficient data collection for optimization. Highly competitive niches (law, healthcare, real estate) require more. The important thing is to start with a budget that allows for learning without compromising cash flow.
Well-structured campaigns generate initial leads within 48-72 hours. The optimization phase lasts 30 to 60 days, during which the algorithm learns which keywords, times, and audiences convert best. From the second month onwards, the cost per lead tends to decrease consistently.
ROAS (Return on Ad Spend) is the revenue generated divided by the amount invested in ads. A ROAS of 4x means R$4 in revenue for every R$1 invested. A healthy ROAS varies by niche, but in general, any result above 3x is considered positive for e-commerce.
Google Ads captures existing demand — people who are already searching. Meta Ads creates demand — it interrupts users who weren't looking. In general, Google Ads converts better for products/services with high purchase intent, while Meta is ideal for awareness and the top of the funnel.
Generally, the problem stems from: unattractive ad copy, an offer lacking a clear differentiator, a lack of ad extensions, a historically low CTR affecting Ad Rank, or overly broad targeting reaching an unqualified audience. An audit identifies the exact bottleneck.
Request a free analysis of your campaigns and discover where you're losing money on ads.
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