More and more brands are getting involved in social struggles and raising efforts for a fairer society. Every June 28th is celebrated as LGBTIQ+ Pride Day (lesbians, gays, bisexuals, transvestites, transsexuals, and intersex people). This globally celebrated date honors one of the most significant episodes in the fight for gay rights: the Stonewall Inn Riots in 1969.
Learn a little more about the history of the LGBTIQ+ struggle and watch 5 campaigns that raised this flag and made their mark.
International LGBTIQ+ Pride Day
June 28, 1969, marked the revolt of the LGBT community against a series of police raids in New York on bars frequented by homosexuals. On this date, numerous people were arrested and faced reprisals from the authorities simply for being in that place.
Following this event, several protests were organized in favor of the rights of homosexuals in various American cities. The first Gay Pride Parade was organized the following year (1970) to commemorate the event and strengthen the movement against prejudice.
The Stonewall Inn Riots are considered the "ground zero" of the civil equality movement for homosexuals in the 20th century. The main objective of this date is to raise awareness about the importance of combating homophobia to build a society free of prejudice.
The Gay Pride Day is also a way to remind gays, lesbians, bisexuals, and people of other gender identities that everyone should be proud of their sexuality!
More and more brands are getting involved in this struggle, have you noticed? Today we will showcase some hugely successful campaigns that addressed the LGBT issue. Check it out:
5 Incredible Campaigns on the LGBTIQ+ Issue
NETFLIX - See Beyond Fiction
Netflix being Netflix. The brand raised the colorful flag in "See Beyond Fiction," where it showcased real people talking about their relationship with LGBT characters in Netflix series. Characters from Orange Is The New Black, Unbreakable Kimmy Schmidt, and Sense 8 were mentioned, highlighting how important representation is in people's lives. Netflix, which always makes a point of bringing diversity to its productions, demonstrated how this small act can change the daily lives of many.
Ministry of Human Rights - Leave Prejudice Aside, Respect Differences
This time, it was a public agency's campaign that caught attention. The Ministry of Human Rights promoted support for the LGBT cause with the campaign "Leave Prejudice Aside, Respect Differences." There were various videos and posts showcasing our plurality in different sectors of society. The campaign aimed to show how these differences should not interfere with anything. Naturally and sensitively, the campaign represents different sexual orientations and gender identities without labeling.
Vick - Valentine's Day
The unexpected positioning of Vick won the hearts of internet users in a film full of sensitivity about the LGBTIQ+ cause. The Valentine's Day campaign depicted situations that couples face daily, having to deal with fear and oppression in moments of affection with their partners. "The power of touch is for everyone," warns the campaign. A beautiful message that highlights the importance of diversity and respect.
Natura - Love Collection
This campaign from Natura drew a lot of attention, as it not only made a huge impact by showcasing three lesbian couples but also highlighted diversity in a very fun way. The campaign, which emphasized the importance of accepting all forms of love, invited three couples to share their stories and celebrate diversity.
Bench - How Long Can You Keep a Secret?
With an intriguing and engaging script, the advertisement for the fragrance from the Filipino clothing brand addressed the moment of discovery in any teenager's life in an extremely touching way. The campaign titled "How long can you keep a secret?" has a suspenseful tone and went viral on social media, addressing issues of sexual orientation discovery during adolescence and family. It's impossible not to be moved.