To choose the ad format in Waze ideal for your campaign, you need to keep in mind the end goal you want to achieve. When advertising on Waze You can determine what interaction you want to have with the user, whether it's promoting your brand, attracting new customers through segmentation and getting them to know your facilities, or even offering some kind of bonus so that users return to your establishment.
Awareness
The word awareness can be translated as consciousness. Basically, a campaign whose objective is to generate awareness about the brand aims to make people have knowledge of the brand or an offer. In the case of in-app ads Waze, for the location issue, you can create awareness about your establishment in that neighborhood, to reach people who live nearby.
Views
A more direct and practical objective of advertising on Waze is to generate traffic to your establishment. By leveraging features like pin ads, which display the location of your establishment when it's within the driver's path or nearby, you can attract customers to your business.
Engagement
The watchword of online advertising is engagement. Actions taken on apps and social media generally have this common, albeit secondary, goal: generating engagement. advertise on Waze In addition to attracting visitors and promoting your brand, it's also an opportunity to engage your audience to visit your website or participate in a promotion. With the "Save Offer" and "Get Coupon" options, you can offer products, discounts, or services through the app and win new customers.
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