You can use four different ad formats to promote your business on the Waze app. Each has its own unique characteristics, and only after carefully analyzing your objective can you determine which one is best suited for your campaign.
See Waze's ad formats:
Pin
A pin is a marker for your establishment on the map displayed to the user, like a digital billboard. The main advantage of this type of ad is that it appears when the user is nearby or the establishment is on the driver's route. When clicking on the pin, in addition to more information about the establishment, the app offers the user the options to "Drive to location," "Save location," "Save offer," "Get coupon," and "Call now."
Takeover
Takeover is the app's most "traditional" ad format, appearing on the driver's screen when they come to a complete stop. It's configured to appear to your target audience, whether they're near the location or not, based on the targeting you define. Just like a pin, by clicking on a Takeover ad, the user can select the options "Drive to location," "Save location," "Save offer," "Get coupon," and "Call now."
Nearby locations arrow
Arrows, also known as Nearby Places Arrows, are displayed to users upon opening the app, indicating establishments near the driver's location. When the user clicks on the ad, the establishment's pin appears on the map and more information about the location appears; with a second click, the driver begins the route there.
Promoted Search
Promoting your brand in search means it will appear prominently at the top when users search for a nearby location. With one click, more information about the location is displayed; clicking again starts the trip. Similar to other ad formats, drivers can choose from the following actions: "Drive to location," "Save location," "Save deal," "Get coupon," and "Call now."
Promote your business on Waze with Kaizen
Waze is an app that's a part of everyday life for drivers worldwide. Be present on all the platforms that can bring profit to your business. Contact us and request a quote!
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Google Ads and Paid Traffic: Ads that Convert
Google Ads is the world's most powerful online advertising platform, displaying your ads to people who are actively searching for what you offer. With professional management, you can precisely control where every dollar is invested, measure return on investment in real time, and scale campaigns as results appear.
Advantages of professional Google Ads management
- Immediate results: ads active within hours, leads on the same day.
- Surgical segmentation by keyword, location, device, and time.
- Complete budget control — you decide exactly how much to invest.
- Accurate measurement of conversions, CPA, and ROAS.
- Continuous A/B testing of ads to improve performance.
- Campaigns in Search, Display, Shopping, YouTube and Performance Max
The difference between campaigns managed amateurishly and by experts can be 3 to 5 times the cost per lead. Kaizen Agency, a Google certified partner, manages campaigns focused on real results: qualified leads, reduced CPA, and increased ROAS. Our methodology includes in-depth keyword research focused on purchase intent, campaign structure driven by Quality Score, continuous bid optimization, and weekly performance analysis.
FAQ
What is the minimum recommended investment for Google Ads?
For most niches, an initial media budget of R$1.500 to R$3.000 per month allows for sufficient data collection for optimization. Highly competitive niches (law, healthcare, real estate) require more. The important thing is to start with a budget that allows for learning without compromising cash flow.
How long does it take for campaigns to generate results?
Well-structured campaigns generate initial leads within 48-72 hours. The optimization phase lasts 30 to 60 days, during which the algorithm learns which keywords, times, and audiences convert best. From the second month onwards, the cost per lead tends to decrease consistently.
What is ROAS and how do I know if my campaign is performing well?
ROAS (Return on Ad Spend) is the revenue generated divided by the amount invested in ads. A ROAS of 4x means R$4 in revenue for every R$1 invested. A healthy ROAS varies by niche, but in general, any result above 3x is considered positive for e-commerce.
What is the difference between Google Ads and Meta Ads (Facebook/Instagram)?
Google Ads captures existing demand — people who are already searching. Meta Ads creates demand — it interrupts users who weren't looking. In general, Google Ads converts better for products/services with high purchase intent, while Meta is ideal for awareness and the top of the funnel.
My ad is showing up but I'm not getting any clicks. What could be the problem?
Generally, the problem stems from: unattractive ad copy, an offer lacking a clear differentiator, a lack of ad extensions, a historically low CTR affecting Ad Rank, or overly broad targeting reaching an unqualified audience. An audit identifies the exact bottleneck.
Request a free analysis of your campaigns and discover where you're losing money on ads.
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