Baseline SEO Analysis
Search engine optimization consists of a set of strategies focused on improving a website's positioning in organic search pages, boosting leads and generating conversions.
The term SEO (Search Engine Optimization) also refers to the consulting industry, which works on optimizing its clients' projects and websites.
A baseline SEO analysis is the first step in website optimization. It allows you to understand your website's current status, its indexing, and its positive and negative ranking factors. Based on this data, you can define the starting point for the first cycle of SEO consulting.
Os main items for optimizationthe one page ones are:
URL :
Google searches for keywords in the page address (URL), so it is recommended that the page address is not made up of just codes, e.g.: site.com.br/ct136781xg19g376
and rather descriptive, with coherent words in its composition.
Page Title:
It's the phrase that appears in the browser's top bar or in Google search results. The Page Title is a very important element of the page, and its space is often taken up by slogans or phrases that don't use the business's keywords.
Headings:
In a page's code, it's possible to define "headings" that prioritize the importance of certain parts of a page. Headings are indicated by the code "< h1 > part of the site chosen as a heading < h1 / >".
Anchor texts:
These are texts that function as the title of a link and can function as content indicators.
Therefore, for you to have all the support for the optimization of your website, get in touch and find out about our services!
