If you've heard of I love CRM. If you're confused by the change to Kommo CRM, know that it's the same product! AmoCRM, founded in 2006 in Russia, was rebranded as Kommo CRM in 2022 following global brand changes.
Many users still search for the old name — which is why we've prepared this complete guide on Amo CRM and its transition to Kommo.
What is Amo CRM?
O I love CRM. (originally AmoCRM) is a customer relationship management system focused on sales, which stood out for its simple interface and native integration with WhatsApp. In 2022, the platform underwent a global rebranding and became known as AmoCRM. Kommo CRM.
Amo CRM vs Kommo CRM: What's the Difference?
The main difference between Amo CRM and Kommo CRM is just the nameThe software, features, plans, and structure are exactly the same. The rebranding was a global marketing strategy to unify the brand.
- Before (until 2022): I love CRM / I love CRM
- After (2022+): Kommo CRM
- Features: Identical
- Login: Same system, new domain
- Support: Same team, updated brand.
Features of Amo CRM (Now Kommo CRM)
- Lead and contact management Visual and customizable pipeline.
- Integration with WhatsApp Direct conversations within the CRM.
- Sales automation — Automatic rules and triggers
- Reports and dashboards — Real-time metrics
- Integrations — Google Workspace, Instagram, Facebook, email
- Mobile app — Managing sales via mobile phone
- Salesbot Intelligent chatbot for lead qualification.
Amo CRM / Kommo CRM Plans
Amo CRM plans remain the same under the Kommo brand. Prices may vary depending on the number of users and features contracted. See our article about it. Kommo CRM pricing for updated values.
How to Log In to Amo CRM
Amo CRM login is now done through the portal. Kommo CRM. Access kommo.com Log in using your email and password. If you were an Amo CRM user, your credentials remain valid—no changes are necessary.
See also our guide on Kommo CRM integration with WhatsApp to set up your account.
FAQ: I love CRM
Has Amo CRM ceased to exist?
No. Amo CRM has simply changed its name to Kommo CRM. The platform remains active and fully functional.
Can I still use my Amo CRM login?
Yes, your old credentials work on the new Kommo CRM portal.
What changed with the rebranding?
Only the name and visual identity are the same. Functionalities, team, and infrastructure remain the same.
More about Kommo CRM
Check out other articles in our complete guide to Kommo CRM:
- How to Configure Kommo CRM to Maximize Sales Complete setup guide
- What is the best Kommo CRM plan? Choose the ideal plan.
- Kommo CRM: Price and Benefits — Updated prices
- Kommo CRM integration with WhatsApp Practical guide
- Kommo CRM for Small Businesses - It is worth it?
- Kommo for E-commerce How it works
- CRM for Marketing Agencies Why have your own?
- How to reset Kommo CRM — Complete step-by-step instructions
CRM and Lead Generation: From Capture to Closing
Generating leads is just the first step. The biggest problem for most companies isn't a lack of contacts—it's a lack of processes to convert those contacts into customers. A well-implemented CRM with a structured sales funnel transforms chaos into predictability: you know exactly how many leads are at each stage, what the conversion rate is, and how much revenue you'll generate each month.
How Kaizen Agency structures its CRM and lead generation operation.
- CRM implementation (Kommo, PipeRun, ActiveCampaign) configured for your sales process.
- CRM + WhatsApp integration for fast and seamless customer service.
- Lead qualification automation with scoring and segmentation.
- Customized nutrition flows by funnel stage.
- Real-time pipeline and conversion tracking dashboards.
- Training the sales team on the correct use of CRM.
Companies that grow predictably have something in common: a structured sales process and reliable data about their operations. Kaizen Agency doesn't just generate leads—we implement a complete system for lead generation, qualification, nurturing, and conversion, integrating marketing and sales into a single, results-oriented operation. Our methodology has already helped dozens of companies reduce CAC by up to 40% and increase lead conversion rates by more than 2x.
FAQ
What is a qualified lead and how can you generate more?
A qualified lead (SQL — Sales Qualified Lead) is one that has the profile, need, and purchase intent that are right for your product. You generate more qualified leads with precise segmentation across media channels, landing pages optimized for the ideal customer profile, and automated qualification via forms and chatbots.
Which CRM is best for small and medium-sized businesses?
It depends on the sales process. For teams that work extensively via WhatsApp, Kommo (formerly amoCRM) is excellent due to its native integration. For operations with a long sales funnel and integrated marketing automation, ActiveCampaign is a great choice. For larger sales teams with complex B2B processes, PipeRun offers a high degree of customization.
How do I integrate WhatsApp into my CRM process?
The most efficient integration is via WhatsApp Business API with tools like Kommo or Wati. This allows you to manage all WhatsApp contacts within the CRM, automate initial responses, distribute leads among salespeople, and have a complete conversation history linked to the customer.
What is the difference between MQL and SQL?
MQL (Marketing Qualified Lead) is a lead that marketing has qualified as interesting—downloaded material, visited strategic pages, opened emails. SQL (Sales Qualified Lead) is one that the sales team has evaluated and confirmed has real purchase potential. The transition from MQL to SQL should be based on clear criteria agreed upon between marketing and sales.
How long does it take to implement a CRM and structure the sales funnel?
The basic technical implementation of a CRM takes 1 to 2 weeks. Full customization (funnels, automations, integrations, dashboards) takes 30 to 60 days. The adoption process by the team and refinement of automations is continuous—generally, within the first 90 days, the system is already operating at maximum efficiency.
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