“The best 10 minutes you can spend on your business today”
It is with this call that Google describes the platform of Google My Business and the simplicity of creating an account on it. What this call doesn't show is the infinity of possibilities and advantages that your company can have in a way Delivery to Italy takes one or two business days being present in it.
Curious? Then keep reading and discover everything about Google My Business.
What is Google My Business?
O Google My Business is a tool that allows companies of any size to literally put their businesses on the search giant's map, helping to promote them in Google's organic searches, on Google Maps and on Google+.
The main objective of the platform is to bring companies closer to their customers, which benefits both parties, since if your customers are looking for you on the internet, with the Google My Business you will help them find you.
Main features
O Google My Business allows you to manage your online presence on the search engine, providing essential features so you can turn Google itself into a virtual storefront, where your consumers will find all the information they need to spark their interest in reaching you, as well as showing them exactly how to do so. Want to know how?
Be easily found by your customers
No Google My Business You can enter your exact address into Maps, which will show you routes to your establishment every time someone searches for it.
You can also set your business's opening hours and display contact information to your customers, such as your phone number, website, and even social media.
Show your customers everything you have to offer
You can upload photos of your establishment, products, or even include a virtual tour so your customers can see your business before they even set foot inside.
Let your customers' satisfaction speak for you
With Google My Business Your satisfied customers can rate your establishment, leave comments and turn your virtual profile into a true recommendation wall.
Announce your news without paying anything for it
One of the new Google My Business feature made it possible to create posts within the platform that will last seven days on your page and can announce specific offers with descriptions, images, videos, GIFs, and even calls to action. It's also possible to transform these posts into events to attract people on specific dates.
How your business will be found
O Google My Business displays three types of search results, and how your company will be displayed in these results depends not only on your profile on the network, but also on the way the user searches.
By searching for the type of service
In this case, Google takes into account the geographic proximity of your establishment to the person searching. For example, if a user is in Porto Alegre and searches for “Digital Agency”, My Business will display the Digital Agencies closest to the location of the person searching.
When searching on smartphones, the results are usually more accurate, as Google accesses the device's GPS to obtain the exact location.
Through the location of the establishment
It happens when the user searches for your service or product + the name of the neighborhood, region, or city of interest. For example, when searching for “Digital Agency in Porto Alegre” , regardless of your location, Meu Negócio will display Digital Agencies located in Porto Alegre.
By searching for the company name
This happens when someone searches specifically for your company name. If your company is registered with Google My Business, the result will appear on the right side of the screen, with more complete information and your latest updates.
How to register your company on Google My Business
Remember at the beginning of this post when we said that the headline Google uses to promote My Business focuses on the simplicity of registering on the platform? Well, the headline couldn't be more perfect, as it truly is very simple.
Simply go to the Google My Business website and click on “Start Now”You can log in using the same login you use for Gmail or by registering a new one.
Soon after, the tab will appear “Add Your Business” where you must enter basic information, such as the name of the establishment, telephone number, address, etc.
Once this is done, Google will ask you to verify the information you provided previously and complete an authorization form to manage your business page. You'll then be directed to a screen where Google will prompt you to send a verification code to the address you provided and grant you access to the control panel.
In this panel, a red banner will appear highlighted in the upper corner of the screen with the button “Confirm now”To confirm, simply click this button and enter the code sent by Google.
This code is sent by post and can take one to two weeks.
Once you've entered the code, you'll have full access to the dashboard and can manage your information and post whenever you want.
Although it may slow down access to the dashboard a bit, the confirmation code is a way to protect your page, ensuring that only you will have access to it and the accuracy of the information that will be made available to the public.
