Are you familiar with the Google Partners Marathon?
Google Partner Event Held in September
Have you heard of the Google Partners Marathon? It's a Google event, hosted by GooBec, and aimed at Google partner Content Marketing and Advertising agencies. The marathon serves to train agency teams, hone their knowledge and service methods, and ensure even better customer service. Kaizen was one of the agencies invited to participate. Pretty awesome, right?
The event took place in Porto Alegre on September 22nd and 23rd. The event exceeded expectations, being highly motivating, dynamic, and packed with learning. The topics covered in this edition of the Google Partners Marathon were: Google AdWords Fundamentals (basic), Advertising and Search (advanced), and Video Advertising (YouTube and web ads).
For our Project and Production Manager, Jota Dresch, the event was fantastic because of the interaction with other teams, sharing experiences, and expanding our network. "Besides learning about Google's work standards, knowing we're on the right track is incredibly motivating. Having this validation of quality is crucial for us to continue our work," he commented.
Our colleague Benhur da Rosa, a Google AdWords Analyst, also participated in the training. He says it was a really cool and unique learning experience, as it gave him the opportunity to learn new things beyond his field. "The course itself was very good; the instructors were excellent and always willing to help. Besides the very pleasant environment, it was a new experience for me," he adds.
For SEO Analyst Franciele Costa, the experience was a huge asset for both her and the agency. From now on, she'll be able to contribute even more to AdWords processes, but now with more knowledge. "It was great for me because I was able to see and measure my understanding of the subject. It was a great opportunity and a unique experience," concludes Fran.
A close partnership
Kaizen has long been part of Google's partner network and holds the Premier Partner badge, the highest level of recognition. The Google Partners program is geared toward digital marketing and advertising agencies that leverage the AdWords platform in their campaigns, delivering solid, consistent results for their clients through Google's various ad types, including Search, Display, Video, Apps, and more.
