As social networks today They are the most important customer relationship channel on the internet, mainly because they allow multidirectional communication where we can listen, speak and spread our message in a way never before possible.
It is essential for us to develop a efficient social media strategy that we know how measure our efforts within it, below are 3 basic performance indicators that will help you:
Number of Fans or Followers
It's a quantitative value that summarizes your reach and your ability to spread your message, but don't forget that social networks like Facebook offer filters that limit this organic reach, benefiting your advertising strategy.
Number of Interactions
The number of comments, retweets and likes(likes) that a post receives favors its analysis of return on engagement, the more interactions you get, the more engagement the content has, which represents a good sign that you are on the right track.
Sentence
This more detailed analysis goes far beyond interactivity; in this case, we're concerned with user sentiment during that interaction. We can classify these sentiments as positive, negative, or neutral. All social media analytics tools have manual or automated capabilities for this analysis, and all can generate excellent reports to support decision-making.
